Web Site Marketing Essentials is a concise, non-technical guide for small business owners, government agencies and non-profits looking to maximize the exposure and effectiveness of their Web sites. Starting with the Universal Home Page Formula^sm, you'll learn the strategies used by Fortune 500 companies and others to enhance their search engine visibility and convert virtual visitors into customers and real revenue.

Coming soon in the Second Edition is straightforward talk on social media and cloud-based (SaaS) Customer Relationship Management (CRM) software.

• Essential Web terms linked — important terms mentioned in the book link to either a pre-set Google search or a Wikipedia page to boost your knowledge and understanding
  
  
• Links to quickly jump back and forth through the book — one-click access to pages and chapters referenced in the text as well as all referenced web sites
  
  
• One Dozen Additional Home Page Examples — the appendix includes a dozen additional screen captures of effective home pages utilizing the Universal Home Page Formula^sm for even more web design inspiration.